Taking stock of consumer food trends

Can tools utilized to analyze the stock market be similarly applied to the Internet? Both the Internet and stock market represent large “big data” databases reflective of consumer sentiment and valuation judgments. Food companies’ futures hinge upon their ability to rapidly analyze and respond to continuously evolving consumer trends. However, Internet data is plagued by low signal-to-noise ratios and search engines can be highly erratic. In a presentation titled “Proteins: Quantifying the Odds for Market Success” (Global Food Forums’ 2015 Protein Trends and Technologies Seminar, by Chicago, Illinois on May 5-6), Daniel Best of BEST VANTAGE Inc. will demonstrate how Internet chatter-based volatility analysis can be used as a near-real time tool to red-flag trend shifts for food companies. He will suggest ways to exploit such data to advantage and help reduce Black Swan risks. For example, Internet traffic analysis indicates that while the “Paleo” Diet (unfavorable to dairy, soy, cereal and legume proteins) has been rapidly rising in consumer consciousness, it has also been highly volatile since late-2010, suggesting that major shifts are underway. This contrasts with the gluten-free trend, which has exhibited rapid and steady growth but low-volatility in Internet chatter, an indicator of category stability.Paleo Trend